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All Photographers Are Not Created Equal: An Interview with Rose Yuen

Posted by: Chareen Goodman
Category: Business

The Rebrand, The Relaunch, and The Release!

Nowadays with social media and online marketing, having great photos that represent your brand and that represents you in an authentic way is essential. This goes for both career professionals as well as entrepreneurs and business owners.

This year I underwent a rebranding, a relaunch, and a release of my professional Coaching and Consulting practice under my online brand ChareenGoodman.com.

With the rebrand, relaunch, and release came the need for new vivid lifestyle photos, which came about in an unsuspecting way when, by chance, I met Rose Yuen at a networking event for female entrepreneurs.

Through a simple follow up conversation, we joined forces agreeing to a date and time for the shoot.

Well, the weather was gorgeous, fresh, and clear…, the outfits, bold, powerful, and “funky fabulous,” and the location (Hyde Park here in Illinois) was inspiring, stimulating, and picture perfect.

The entire day was energizing and simply flowed. It reminded me of my days back in San Francisco when I worked for an up and coming photographer as a stylist and makeup artist. (As a coach, I can guarantee you that every skill you acquire will come in handy one day, whether in your business or as part of your career.)

Working with Rose on the photo shoot was such a breeze and the photos themselves, well what can I say except that… I love them!

And what better way to say “thank you” other than to share more about who she is and how she makes photography magic happen.

I hope you enjoy this interview with Rose Yuen as she shares about what it means to her to be a photographer and how she gets the best out of her clients.

Chareen Goodman AboutMe2
Chareen Goodman Career Coach
Chareen Goodman 1986
Chareen Goodman Career Coach

The Basics


So Rose, what do you do?
I am a Commercial Photographer, Director, and Producer.

And what is the official name of your business?
Rose Yuen Photography.

What’s your website address so people can see your wonderful work?
http://roseyuenphoto.com

Now, how long have you been in this role?
I’ve been a professional photographer for over 10 years now.

What exactly is the service you offer to your clients?
Boutique Stock and Image Libraries catered to specific branding that businesses need for the Web. Customized Boutique Commercial Photography.

The Background


Did you go to school to study photography?
Yes, I went to Columbia College here in Chicago.

Why did you choose to pursue a career as a photographer?
I love beauty and also working with the deeper layer of intention and emotions that drive our thoughts, our decisions and our actions. This is a perfect outlet to bring out the best in people, help them envision their best selves, what they are looking to achieve and who they want to connect with. We take all of this and bring it into the vision and place it into a photo that can do all of these things. Storytelling is only apart of it. The approach and engaging people and bringing out their highest good is what interests me.

The Expertise


What is your expertise as a photographer?
Interiors, Portraits, Lifestyle, and Movement…

How would you describe your photography style?
Clean, open, fresh and conceptual.

From your point of view, what makes a good picture?
It has to be seamless. It has to be technically sound, however, married with the concept well. Therefore, there is something engaging, impactful, it makes you want to stay awhile.

What do you think is the difference between a professional photographer and any other hobby photographer?
A professional has complete and thorough understanding of technique – prepping for a shoot, understands lighting – both natural and controlled, mastered composition and last but not least, their style is developed. When a professional produces an image, you can tell they did it because there is a common thread within the work that produces. There is a seamless flow with the results being produced.

Among your works, which one is your favorite? Why?
Working with environmental portraiture is my favorite. I have shot a ton of interiors and landscape design. I love people to a fault – therefore it makes sense to combine the two, people within a chosen location no matter if I am working with a dancer, yogi, TV personality or an entrepreneur.

Rose Interior 1
Rose Interior 2
Rose Interior 3
Rose Interior 4

The Aspiration


What do you like most about being a photographer?
The variety, the exposure to amazing people that I get to work with has by far been the best part of my job. Travel is also a really awesome aspect of my job.

What do you like least about being a photographer?
The market is saturated. It’s perceived that everyone can pretty much do it. Therefore, this lowers the value of Photographers who have mastery in the craft and deliver complex concepts.

Rose, what is the most difficult part of being a photographer for you?
The business end of Photography is not something that comes easy.

What is the most rewarding part of being a photographer for you?
The freedom of ideas I get to explore. The trust that people have in my skill set is quite rewarding.

The Inspiration


Why did you choose to pursue a career as a photographer?
I love beauty and also working with the deeper layer of intention and emotions that drive our thoughts, our decisions and our actions. This is a perfect outlet to bring out the best in people, help them envision their best selves, what they are looking to achieve and who they want to connect with. We take all of this and bring it into the vision and place it into a photo that can do all of these things. Storytelling is only apart of it. The approach and engaging people and bringing out their highest good is what interests me.

And what does photography really mean to you?
It is a tool for visual communication. It is a powerful way to express complex concepts simply to get us thinking – there is always a different way to see something. There is always a way to see both light and shadow and to bring this together into a quality photo is pure magic.

What inspires you to take such great photos?
Dance, yoga, movement, and improv. There is a way to have a daily practice with yourself through yoga. The body gives us an amazing amount of information. It is like exploring within the same landscape and finding different things to look at and feel. The spontaneous ways we can integrate what we feel and see is character building, a way of life.

Rose Yoga 1
Rose Yoga 2
Rose Yoga 3
Rose Yoga 4

The Shoot


What is your favorite subject to photograph?
I love working with athletes, yogis and anyone who is informed within their own bodies. There is a magic in working with someone with that kind of discipline. I love working with brilliant minds and supporting women-owned businesses, this is top on my list.

What, in your opinion, is most important to consider while working with a client on a photo shoot?
There is not one specific answer because there are so many factors that go into working with clients. However, I would say, being cohesive and listening to the clients’ needs and expectations is really important. Getting on the same page is really important.

How important is it for a photographer to “connect” with his subjects to bring out their true self?
It is important that the subject is in touch with themselves during a shoot. Even if you don’t connect, there are a bag of tricks for them to connect to themselves

How do you connect with difficult clients?
With patience and listening!

How do you as a photographer make sure that the thing, person or landscape you want to shoot looks the way you want it to?
There is an even give and take between what is there and my input as to what I see and how I am going to execute the final results. There is a thought process from beginning to end where I plan the shoot and then go with the flow and deal with challenges in the moment when I get there. There is always an element of improvising involved, however, you have to prepare beforehand with equipment and a vision. This will at least set the expectations.

Rose, locations and weather conditions seem to be a crucial aspect to a successful picture. How do you handle these unpredictable factors?
Have lighting equipment handy and an alternate location. Otherwise, rescheduling is a factor in some seasons.

The Rose


What do you enjoy the most about your job as a photographer?
The freedom to be my own boss. The way I get to sift through several interesting communities allows me to keep learning and growing.

Color vs. Black and White. Why one over the other?
Both are amazing. Presently, I do everything in color.

And finally, Rose, if you could sum yourself up in ONE word, what would it be?
Sophisticated…

If people wanted to connect with you, what is your best email address?
contact@roseyuenphoto.com

And best contact number?
(415) 254-2201

Thank you!